*This is a paid feature
SoLo Craft Fair sits down with Sarah from Soul and Style to discuss how one woman’s passion for yesteryear’s fashion has led to her very own indie business.
“I'm Sarah and I am the one woman band behind Soul and Style shop. To cut a long story short, I was born in the wrong era and I now make 60s and 70s inspired earrings and hair accessories to feel nostalgic about it! I am based in southeast London.”
“I started Soul and Style as I felt that there was a huge lack of earrings that reflected my favourite decades – the 50s, 60s and 70s – and I always found it so hard to find those types of styles.”
“It was during lockdown that I started to get creative with polymer clay and I began to make the items I wished I had always had!”
“I make the earrings myself and have since branched out into hair accessories and wall art prints.”
“My most popular item are my 70s wallpaper inspired dangle square earrings which are designed using typical 70s colours – yellow, brown and orange.”
“I have a new product which will be coming soon, but I don't want to let up on the secret yet! My next collection will be an all out 70s restock and I’m crossing my fingers for a few collaborations with some other small businesses.”
“I’d encourage anyone looking to start a new business not to give up! It took me a few weeks, perhaps even a month, to even get my baking temperature and timings right when I first started out and I was close to giving up so many times. I persevered and I am so thankful that I did because my small business has brought me so much joy and creative fun and introduced me to the wonderful small business community.”