We receive lots of messages asking how to apply to trade in our shops, so we thought we’d put together a quick guide on how to improve your chances of being accepted.
All you need to do is head to the applications link in our bio, find the shop you’d like to apply for, read through the information, and complete the short form.
If you’ve traded with us before and would like to return, please still fill in the form so we can keep all your details in one place.
Tips for a successful application
Please include a direct link to your products so we can easily see what you sell.
If you’re sharing social media pages, make sure they’re set to public.
We don’t require a detailed description unless it isn’t clear what you sell — in that case, a short explanation is helpful so we can assess whether your products are a good fit for our shops.
Please don’t email us a few days after submitting your application. We receive a high volume, and this can slow the process down.
Please don’t chase your application via Instagram — we receive over 100 messages a day, and things can easily get lost.
Please don’t turn up at the shops unannounced to show us your products. As much as we love seeing them in person, we’re often very busy when working in-store (even if it looks quiet, we’re usually catching up on a long to-do list!).
Once you’ve been accepted
Please read all the information we send carefully — 99% of the questions we receive are answered there.
Consider your packaging. Plastic doesn’t work well in our shops, so we encourage more sustainable options.
Make sure your packaging clearly states what your product is made from — we often see missed sales, particularly with jewellery, when this isn’t obvious.
The “brown box curse” (yes, we’ve coined this): we love brown boxes for their sustainability, but customers can be put off if they can’t see what’s inside. If you use them, make sure it’s very clear what the product is (many people are too shy to ask!).
Ensure everything is clearly priced and labelled.
Who shops with us (and which shop might suit you best)
Elephant & Castle
Who shops here:
Local residents (mainly young professionals — Elephant also has one of the largest LGBTQ+ communities in London)
Tourists
What sells well:
Ideal price range: £15–£40
Traders with a wide product range tend to do best, as locals return regularly and enjoy seeing fresh stock
Locally inspired products perform particularly well
Tourists love unique, handmade London-themed items
Residents in the apartments above often shop for homeware
Dog and cat-themed gifts
Brixton
Who shops here:
Young professionals
Creatives
Tourists (mainly American)
What sells well:
Ideal price range: £5–£30
Smaller, impulse purchases — we get lots of people popping in on their way to meet friends
Artwork of the local area and London
Statement jewellery
Alternative souvenirs (tourists are often looking for pieces by real London artists)
Leadenhall
Who shops here:
City workers
Tourists
What sells well:
Ideal price range: £20–£60
Magical or “witchy” items
Elegant jewellery
Artwork and London souvenirs
Funny (and sometimes slightly cheeky) cards — we’ve all got that one colleague
Postcards
Due to the shop’s central location, smaller and lighter items tend to sell best, as they’re easier for customers to carry while commuting or travelling.